These directories are arranged --

By street address including a number of additional useful references such as clearly identified new listings, address changes, phone number changes, non-residential listings. The year that each listing first appeared in the directory is also noted. Postal ZIP codes are shown for each street.

By telephone number in numerical sequence.

They also include special sections such as the

Street Finder - a handy street and zip code reference section, and the Zip Code Market Planning Section which enables you to contact prospects located in a particular community or area within a community. Most of these directories also incorporate US Census information to assist in target marketing.

• Target sales programs to profitable areas
• Locate customers to collect overdue accounts
• Profile neighborhood characteristics
• Reduce losses from bad checks
• Organize telemarketing campaigns
• Verify delivery information
• Decipher transposed addresses
• Calculate market penetration